Monday 23 September 2013

The Beauty Department



The blog that I have chosen to write about is called The Beauty Department. The blog consists of several beauties and fashion tips which would appeal towards a woman audience. The way that the blog is written is in a very informal and casual register. For example, the woman refers to the audience as “guys”, which almost builds up a relationship between her and the audience, as we almost feel as if we have a bond with her.  
One part of the blog gives instructions on how to apply your eye shadow and it is laid out in a format which makes it easy and understandable to read. There is listing used which allows you to view what equipment you are going to need in order to get started, and then it continues with the instructions. All throughout the blog you can see that this blog is written with quite high frequency lexis words, which matches the audience that it’s aimed at. I think that this blog is probably aimed at woman/girls of most ages who are interested in learning about how to apply makeup, do their hair etc. So by using these high frequency lexis words, it makes it relatable and an easy read/easy to understand for whoever is reading it.

1 comment:

  1. Some very good awareness of non-linguistic conventions (you have a good pragmatic understanding of how the purpose of the blog is fulfilled). Try picking out some quotes to look at the language in detail. Jargon is introduced but the blog doesn't require much specialist knowledge, so how does the writer deal with this? Can you be more specific about the audience?

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