Monday, 27 January 2014
Samsung F300 advertisement review
When looking at the advert, there are a variety of different techniques and imagery used to attracted the attention of the viewers so they will make the purchase. This advert uses Beyoncé, who is very popular in the public eye, so without even having to advertise the product the audience is immediately attracted to what is being sold. In the ad, it says, "Imagine flipping from your music, to your life and back again." This is then demonstrated on the image above with 2 photos of Beyoncé, one holding a phone towards the audience with her music playing and another photo of her flipped, "flipping back to her life". This Image helps support the information you are being supplied with and is a good representation of what the product can really do and its theme. Throughout the entire description and small print below the photograph, it really plays on the theme of "2" and is supported the whole way through. For example, the music phone "reflects both sides of your personality", "2 megapixel camera", "super-slim", "dual-faced." Using this language which talks a lot about the 2 purposes of the phone, it really highlights and emphasizes the function of the product.
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Ooh good link in the repetition of the idea of duality - more explanation/exploration of the differing effects of the different techniques used to reinforce it is needed - e.g. look at the pair of compound nouns - each links closesly two ideas and each of the pair describes physical features of the mobile but adds other layers of semantics: the adjective "super" also has connotations of being top quality, although it is only being used to quantify how "slim" the handset is; "faced" works similarly as it has connotations of beauty (faces in adverts for such products aimed at teenage girls often have beautiful faces in) that link well with building the sense of attractiveness of the telephone and the supposed enhancement to their attractiveness that a purchaser would get, as well as highlighting the selling point of the device in that it has two sides.
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