Samsung F300 advertisement review

When looking at the advert, there are a variety of different techniques and imagery used to attracted the attention of the viewers so they will make the purchase. This advert uses Beyoncé, who is very popular in the public eye, so without even having to advertise the product the audience is immediately attracted to what is being sold. In the ad, it says, "Imagine flipping from your music, to your life and back again." This is then demonstrated on the image above with 2 photos of Beyoncé, one holding a phone towards the audience with her music playing and another photo of her flipped, "flipping back to her life". This Image helps support the information you are being supplied with and is a good representation of what the product can really do and its theme. Throughout the entire description and small print below the photograph, it really plays on the theme of "2" and is supported the whole way through. For example, the music phone "reflects both sides of your personality", "2 megapixel camera", "super-slim", "dual-faced." Using this language which talks a lot about the 2 purposes of the phone, it really highlights and emphasizes the function of the product.

Investigation

I am basing my investigation on the different use of language online and how it adapts and changes depending on who you are talking to and as you grow older. I started off this investigation by looking through my old Facebook messages and reading to get a better idea on how my language developed as I grew older through conversations with my friends and with my family. I also looked at several "Facebook Statuses" which were created by myself a few years ago, whilst comparing them to people who were now of my similar age group.